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It all started by chance — the way the best things usually do.
At a craft fair one afternoon, Asya made her first piece of jewellery at a workshop. Strangers stopped to look. And in that moment, she understood: imagination is endless. It just needs a material worthy
of it.
The search began. Then one day, she saw glass change in fire — in the hands of a master.
A shapeless mass becoming something alive and precise. That moment of transformation caught her completely. A visit to the glassblowers of Murano left no room for doubt. Glass. Only glass.
AlterEgo was born. Asya assembled a team of glassblowers, and from that day on, every pendant
is made at our studio — by hand, through fire, through intention.
For us, jewellery is not an accessory. It is a way of saying something true about yourself without uttering a word. About culture. About a character that refuses to be contained.
At a craft fair one afternoon, Asya made her first piece of jewellery at a workshop. Strangers stopped to look. And in that moment, she understood: imagination is endless. It just needs a material worthy
of it.
The search began. Then one day, she saw glass change in fire — in the hands of a master.
A shapeless mass becoming something alive and precise. That moment of transformation caught her completely. A visit to the glassblowers of Murano left no room for doubt. Glass. Only glass.
AlterEgo was born. Asya assembled a team of glassblowers, and from that day on, every pendant
is made at our studio — by hand, through fire, through intention.
For us, jewellery is not an accessory. It is a way of saying something true about yourself without uttering a word. About culture. About a character that refuses to be contained.
Our first collection — Cultural Code — was inspired by Russian heritage: ironic yet tender nods
to the things we grew up with. Courtyards, toys, teapots, kokoshniks.
Then came jewellery with pet portraits, because beloved ones — our little “Beads” — are family.
And we want to carry them everywhere: on necklaces, bracelets, even bag charms.
The Arabic collection followed — about the symbols, power and aesthetics of the Middle East. We kept searching for inspiration in other cultures and countries, reinterpreting them through the lens
of the brand: their symbols, shapes, mood, character. More Cultural Codes are already in the making.
And our men’s line — more restrained, textural, focused on form, material and quiet strength.
AlterEgo today is jewellery with a personal story. About beauty, self-irony, nostalgia and love.
About the details that come together into an image. About you.
to the things we grew up with. Courtyards, toys, teapots, kokoshniks.
Then came jewellery with pet portraits, because beloved ones — our little “Beads” — are family.
And we want to carry them everywhere: on necklaces, bracelets, even bag charms.
The Arabic collection followed — about the symbols, power and aesthetics of the Middle East. We kept searching for inspiration in other cultures and countries, reinterpreting them through the lens
of the brand: their symbols, shapes, mood, character. More Cultural Codes are already in the making.
And our men’s line — more restrained, textural, focused on form, material and quiet strength.
AlterEgo today is jewellery with a personal story. About beauty, self-irony, nostalgia and love.
About the details that come together into an image. About you.
It all started by chance — the way the best things usually do.
At a craft fair one afternoon, Asya made her first piece of jewellery at a workshop. Strangers stopped to look. And in that moment, she understood: imagination is endless. It just needs a material worthy of it.
At a craft fair one afternoon, Asya made her first piece of jewellery at a workshop. Strangers stopped to look. And in that moment, she understood: imagination is endless. It just needs a material worthy of it.
The search began. Then one day, she saw glass change in fire — in the hands of a master. A shapeless mass becoming something alive and precise. That moment of transformation caught her completely. A visit to the glassblowers of Murano left no room for doubt. Glass. Only glass.
AlterEgo was born. Asya assembled a team of glassblowers, and from that day on, every pendant is made at our studio — by hand, through fire, through intention.
For us, jewellery is not an accessory. It is a way of saying something true about yourself without uttering a word. About culture. About a character that refuses to be contained.
AlterEgo was born. Asya assembled a team of glassblowers, and from that day on, every pendant is made at our studio — by hand, through fire, through intention.
For us, jewellery is not an accessory. It is a way of saying something true about yourself without uttering a word. About culture. About a character that refuses to be contained.
Our first collection — Cultural Code — was inspired by Russian heritage: ironic yet tender nods to the things we grew up with. Courtyards, toys, teapots, kokoshniks.
Then came jewellery with pet portraits, because beloved ones — our little “Beads” — are family. And we want to carry them everywhere: on necklaces, bracelets, even bag charms.
The Arabic collection followed — about the symbols, power and aesthetics of the Middle East. We kept searching for inspiration in other cultures and countries, reinterpreting them through the lens of the brand: their symbols, shapes, mood, character. More Cultural Codes are already in the making.
And our men’s line — more restrained, textural, focused on form, material and quiet strength.
AlterEgo today is jewellery with a personal story. About beauty, self-irony, nostalgia and love. About the details that come together into an image. About you.
Then came jewellery with pet portraits, because beloved ones — our little “Beads” — are family. And we want to carry them everywhere: on necklaces, bracelets, even bag charms.
The Arabic collection followed — about the symbols, power and aesthetics of the Middle East. We kept searching for inspiration in other cultures and countries, reinterpreting them through the lens of the brand: their symbols, shapes, mood, character. More Cultural Codes are already in the making.
And our men’s line — more restrained, textural, focused on form, material and quiet strength.
AlterEgo today is jewellery with a personal story. About beauty, self-irony, nostalgia and love. About the details that come together into an image. About you.