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Our jewelry blends refined aesthetics with the freedom of self-expression.
NEW ARRIVALS
AlterEgo is a reflection of who you are — and who you’re becoming.
COLLECTION
AlterEgo was born from the desire to turn jewelry into a language — one that lets you speak about yourself.
ABOUT THE BRAND
A curated collection designed for you to find what truly feels like yours.
Get inspired — and inspire others.
Get inspired — and inspire others.
LOOKBOOK
ALTEREGO — A BRAND THAT GIVES YOU BACK THE RIGHT TO BE YOURSELF
There’s no cliché femininity here — only boldness, character, and effortless elegance in every detail.
We don’t compete with luxury — we speak its language.
AlterEgo complements your Rolex and Hermès, never competing — always in dialogue.
We don’t compete with luxury — we speak its language.
AlterEgo complements your Rolex and Hermès, never competing — always in dialogue.
Frequently Asked Questions
FAQ
We use brass, high-quality beads, and exclusive glass pendants designed individually. To keep your AlterEgo jewelry shining and beautiful, follow these simple care tips:
- Store each piece separately— in an AlterEgo box or pouch.
- Avoid direct contact with water, perfume, and cosmetics
- Gently wipe with a soft, dry cloth to keep the metal and glass sparkling like new.
Yes. AlterEgo is a brand for everyone. Many pieces suit both adults and children, and we often create matching family sets — a bracelet for the mother and a necklace for the daughter.
Yes. We create personalized jewelry tailored to your preferences — from length and color to charms and combinations.
Yes. Each piece comes beautifully packaged — ready to gift to yourself or someone special.
We ship across Russia and internationally. In Moscow, courier delivery is available; to other cities, we use CDEK/Ozon (shipping costs are covered by the customer).